Making Good Work Look Great

Cause Branding

It may sound crass, but Gandhi was a brand. He had a look, a style, and just like you he stood for something bold and important. 
Even today, over 60 years after his death, he holds a unique place in the hearts and minds of the public. That’s Branding, and it can’t be overlooked.

Good Citizen Media Group has helped many worthy Charities, Non-profits, Social Action Causes and NGOs define themselves and distill their message through the basic building blocks of Branding: Words, Logos, Iconic Imagery, Colors, Sounds, Music. We’ll work with you to develop a strategy that will cut through the clutter and get your story heard. We’ll help you define your brand. Then we will create materials– videos websites, photographs, print ads, brochures, documentaries–whatever you need to spread your message.Please visit our Filmanthropy Page to see dozens of examples of what we’ve done.
Here are a few examples:

Overcoming Childhood Trauma

By employing simple but effective line animation, soothing music and compelling interview footage, we created a video that helped the organization tell its story simply but effectively.

Discovery Onstage

We dramatized the worthy cause of bringing theater arts to kids in LA with this wordless but powerful video. Original music, a unique title treatment,powerful stills and clever use of video footage made this powerful marketing tool for Discovery Onstage. We also helped create their print collateral with our stunning photography.


Strong stills, video, simple motion graphics, and strong interviews helped build’s video toolkit. 

Jewish Federation

The Jewish Federation of San Gabriel and Pomona Valley had a website with nothing in it. We designed and built a new site, and filled it with powerful words, strong design, a new logo, and fun, compelling photos, calendars, events, and a blog. Today they are the hub of all things Jewish east of the 5 Freeway. L’Chaim!