Branding expresses the UER (Unique Emotional Relationship) that your product or company has with the consumer. It is the way a product of service makes you feel, through humor, storytelling, music, logo design, typography, social media, and strategy. Here are some examples of Stretch’s Adventures in Branding.
has a long history of branding some of the biggest and best known brands in the world. For instance, Bill made up the name Comedy Central, and wrote that network’s original Branding and Positioning document. He also helped create the look and feel for Nick at Nite, TV Land, and Hanna-Barbera, and more recently wrote branding documents for Next New Networks and Channel Frederator.